Experience

1. Lead Copywriter and Brand Storyteller

   BrilliantJanuary 2022 – present

   Responsible for concepting marketing creatives, maintaining brand voice across all touchpoints, and leveraging storytelling across all channels.

2. Creative Lead

   SalesforceJanuary 2019 – January 2022

   Led marketing creative for the Trailblazer Ecosystem and Trailhead, Salesforce’s educational platform. Focused on worldwide growth campaigns, content marketing, and video production.

3. Copywriter

   SmuleMay 2018 – January 2019

   Helped rebrand and relaunch the world’s most popular karaoke app.

4. Copywriter

   AppleJanuary 2017 – April 2018

   Worked primarily within the iPhone/iPad brand team to develop global advertising campaigns. Also worked with various Marcom teams to produce creative for internal and external audiences. Helped win the team a Cannes Lion for our WWDC opening video.

5. Associate Creative Director

   Free RangeOctober 2015 – January 2017

   Led creative teams in branding, advertising, digital experiences, strategy, and other projects for clients ranging from Microsoft to the Nature Conservancy to FEMA, created pitches for new business, and mentored junior creatives.

6. Lead Writer

   SquareTradeOctober 2012 – October 2015

   Helped lead a team of designers, writers, and developers to build a beloved, standout brand from the ground up.